Anara Publishing On the Road – EGX 2017

by Deborah Smith
Anara Publishing on the Road at EGX

We’re always looking for new events to attend to make new contacts and spread the word of our talented roster. As well as focussing on licensing our catalogue within film and television, we are also building up our network of video games developers. The global video game industry is valued at over $100 billion so it can’t be ignored when it comes to sync. In the UK alone, the games market is 2.6 times the size of the music market. As such, we were delighted to be invited to this year’s EGX show as industry guests.

EGX is the UK’s biggest video game event and is held annually at the NEC in Birmingham. It sees all of the major players such as EA, Activision, Microsoft Studios, Sony Computer Entertainment and Nintendo showcasing their blockbuster games. It is also a key place to meet with indie developers and see first hand the games they are working on. With over 200 games being exhibited, it is really an action packed event! In addition to the trade fair, there’s also a host of panels covering the hot topics of the industry.

EGX- A First Timer’s View

As a first timer to the event, it’s easy to see how the event could be overwhelming with the sheer size of the exhibition halls. This is where our experience at events like Midem came in handy to plan our time at the event efficiently. Whilst at EGX we met with each of the developers exhibiting and got a hands on look at the games they are working on. It’s clear that the game industry draws many parallels with the music industry and face to face meetings are crucial in building your address book.

It was great to learn more about the gaming industry at EGX and discover the importance of music within their work. We’re also excited about the opportunities for our artists and composers that have arisen as a result of the show. We’re very much looking forward to catching up with everyone at next year’s event! For now, it’s time to follow up with the huge stack of business cards we obtained this year.

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