Anara Publishing Secures Apple India Sync Placement for Penguin Cafe Orchestra’s “Kora Kora” in partnership with Erased Tapes.
Anara Publishing is delighted to announce another exciting sync success, with Penguin Cafe Orchestra’s track “Kora Kora” featured in a recent Apple India MacBook campaign.
The advertisement showcases Apple’s latest MacBook technology and uses the distinctive sound of “Kora Kora” to help tell its story, demonstrating the power of music to elevate visual storytelling and connect with audiences worldwide.
This placement was secured through Anara Publishing’s ongoing partnership with Erased Tapes, the renowned independent record label and music publisher known for championing genre-defying artists and composers at the forefront of contemporary music.
Founded by Robert Raths (ghostworker) in 2007, Erased Tapes has built a global reputation for nurturing innovative artists while maintaining its independent spirit. The London-based label and publisher represents an exceptional catalogue featuring artists including Nils Frahm, Ólafur Arnalds, Lubomyr Melnyk, Peter Broderick, Penguin Cafe, Rival Consoles, Kiasmos, Ben Lukas Boysen and many more.
Originally founded by the late Simon Jeffes, Penguin Cafe Orchestra’s music continues to captivate listeners across generations, blending classical, folk, world music and minimalist influences into a sound that is uniquely their own. “Kora Kora” perfectly complements the visual aesthetic of the campaign, bringing warmth, movement and character to the advertisement.
At Anara Publishing, we are passionate about connecting exceptional music with world-class brands, film, television, advertising and media opportunities. This latest placement highlights the global appeal of independent music and the growing opportunities available through creative sync partnerships.
We are proud to have collaborated with Erased Tapes on this successful campaign and look forward to securing many more opportunities for our publishing partners and songwriters.
Watch the Apple India MacBook campaign featuring “Kora Kora” by Penguin Cafe Orchestra here:
https://youtube.com/shorts/z-GefzeOBxc
Interested in sync licensing opportunities for your catalogue or compositions?
Get in touch with the Anara Publishing team to learn more about our global publishing and sync services.