Working alongside world renowned vocal coach Craig Derry (vocal trainer for Katy Perry, Alicia Keys, Missy Elliiot) Preethevibes refined their skills and burst onto the scene in 2020 with their debut singles Get Down and New Day. These lead to the group’s most successful single to date, Winter Love, which saw the collective secure editorial playlist placements on Spotify’s Rhythm & Groove By DJ TARO and Apple Music’s Pop Chill, Future Hits & Tun Up across various African countries. This momentum led to headlining NYC’s Arlene’s Grocery and Heaven Can Wait as well as a stellar international performance at the 2022 All My Friends Are Stars Music Festival in Gothenburg, Sweden.
Their follow-up collaboration with Onyi Awani expanded on ‘Winter Love’s’ success, landing the group on Soundcloud’s editorial playlists, Afro Bops and Borderless while also placing on FLO (Korean DSP) editorial International POP and World POP, leaving fans eagerly awaiting new music and propelling Preethevibes’ career forward.
They answered the call in May 2023 with Money, Money. Coupled with a compelling music video message, the group declared that they would unite their efforts towards fighting homelessness, donating a portion of the song’s royalties to the Invisible People non-profit organization. This infectious anthem propelled the group’s first featured on Spotify’s New Music Friday Naija & Ghana as well as New Arrivals: Africa on Tidal.
“a lavish mix of afro fusion and dancehall, full of ambient, passionate rhythms throughout that prove just why the group have gained such an avid following, and will continue to dominate the scene.”Wonderland, June, 2023
Their brand new release, Pool Party, comes as another revel into Preethevibes’ specialty of fusing Afro & Caribbean sounds into their very own. ‘Pool Party’ serves as a pilot episode into Preethevibes’ signature Island Trap series which merges the strengths of their Jamaican Dancehall origins with alluring guitar riffs that compliment contemporary Hip Hop Trap drums. Their latest offering, centered around summer-time fun, helps the group tell the story of how a love interest ignited at a summer pool party unexpectedly became a long lasting love affair in the autumn.
With the achievements of their singles thus far, Preethevibes have cemented themselves as ones to watch across a plethora of genres with their unique flavour of Afrobeats-Dancehall fusion and their soon to ignite, Island-Trap sound. Preethevibes are breaking down barriers and expanding their reach to bring a refreshing contemporary spin on Afrobeats & Dancehall to the US and beyond.