Anara Publishing Reflect On Midem 2018

by Deborah Smith
MIDEM 2018

Conference season in 2018 kicked off in style earlier this year, seeing us travel to The Great Escapeand Brighton Music Conference, where we hosted a panel delving into why music supervisors love electronic music. June soon rolled around and MIDEM was upon us once again. Along with our colleagues from Horus Music, we embarked on our annual journey to Cannes for the music industry’s leading global marketplace.

This year, our office for the week was a cabana on the MIDEM Beach, a new addition for 2018’s event. By day, the area was a hub for meetings whilst topping up on that vital Vitamin D. By night, it transformed into the ultimate festival experience with live music from artists from around the world. Even the unseasonal rain didn’t dampen our good spirits as we went from meetings to networking events, connecting with our industry peers.

Publishing and sync licensing are remaining ever important for today’s musician. As revenues from recorded music are falling, more and more artists are finding other ways to make money from the songs that they have written. There were a host of events at MIDEM 2018 focussed on music’s relationship with moving image. At the heart of this are music supervisors, whose role is to find and place music within a specific production. This includes researching and making suggestions of songs through to liaising with the owner of the song to ensure that it can be used in that project. Music supervisors love discovering new music. So, there are a world of opportunities out there for artists trying to get their start in sync licensing.

We were once again honoured to be invited to the Global Sync & Brands Summit, too. This event gives us invaluable facetime with the world’s top music supervisors covering film, television, advertising and video games. Whilst finding out about their current music needs, it was an amazing opportunity to showcase the artists that are on our roster.

Extending our Global Network

 With delegates from over 80 countries, MIDEM is truly the best place to connect with the global music community. We were able to catch up with our peers within music publishing from the likes of Africa, Latin America and across Europe. It is also a place to discover new music and the latest trends in the tech world.

Whether you’re looking to extend your current network or are taking your first steps into the music industry, MIDEM remains an invaluable platform to learn and find new opportunities in music licensing and song publishing. Last year, not only did we connect our roster to sync opportunities, we also met Christoffer Høyerand shortly after began representing his work for publishing. We will see you on the French Riviera in 2019!

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