The latest signing from India to join the Anara Publishing roster is musician and producer, Aseem Anand Kurhekar, otherwise known as Zariya. His sound is self-described as a mixture of “Indian traditional music, hip-hop and electronica into a seamless fusion of new age music.”
Zariya’s debut single, ‘Khoya’, which featured Anara Publishing artist Aseem, has recently surpassed 1 million streams, and so far, Zariya has 4 singles available on all major digital streaming platforms. The latest addition to his discography, ‘suno,’ was released as a collaboration with alternative indie pop duo, ‘Vicky & Tejas,’ and the track was listed by Rolling Stone India as their #RSDailyMusic choice.
Deborah Smith, Director of Anara Publishing said of the signing:
“We were introduced to Zariya through his work with Aseem, who we signed last year. We were immediately impressed with his production and songwriting style and so we’re pleased to bring him onboard the Anara roster too. We were finally able to meet in person post-pandemic when I visited India in March which marked only the beginning of a long and fruitful partnership!”
Zariya added, “Artists are often intimidated by the legalities and procedures that come with sync. Anara helps simplify the whole equation and provides new opportunities which are pivotal for growth for an artist!”